They are bacccckkkkkk! On International Women's Day, Kimora Lee Simmons fittingly posted the iconic logo with the song "Guess Who's Back" by Scarface, Jay Z, Beanie Siegel and Kanye West to showcase that the brand is back. No word on when or what to expect was announced as of yet but its obvious, social media went crazy with delight. People were sharing memories of their favorite baby phat looks and stating "Move over Fashion Nova" which has been at the helm of current trending fast fashion.
I was a teenager when Baby Phat was at its prime and I must say that it was very much a thing back then. Now looking back, I realize they were
extremely influential in today's current fashion trends and Kimora should get more props for all she has done in creating trending and classic looks that people still rock today. In no way am I saying that they are the first to have started these trends but it can not be discounted that they were at the forefront of the modern day urban fashionable woman then and hopefully now with their upcoming lines. Here are some ways how they forged these modern trends on to the main stage.
Logo Tops
Nothing like wearing a jacket with a flashy logo peeking from inside...
Hiphop Couture- Fur headbands/hats
The female version of old school Camron, Diddy and Mase with their fur headbands and jackets. Jennifer Lopez has also be known to rock similar looks. Super fly!
Jeans
Ginuwine said it in his hit "In Those Jeans" and what better way to show off a nice bum with a cute logo on one of the back pockets.
Velour Track suits
Every girl wants to be comfy and sexy at the same time. Velour suits did just that and while they took a break, this was a trend that tecnically never went away.
High Fashion Meets Street Style
Baby Phat was the best at matching a high fashion and street aesthetic. Brands like Boohoo, Pretty Little Thing and Fashion Nova kind of took this over but now the OG is back.
Cell Phone Cases
Phone cases were all the rage when flip phones were in and they may be making a come back but these days they have been making iPhone and Android smart phones look so much cooler.
Tube Tops
Forget crop tops, tube tops were a 90s gem and they are still super cute.
Puffy Coats
Puffy coats have been seen everywhere this winter in all colors, fabrics and lengths but Baby Phat started this trend many many years ago.
Logo Earrings
Baby Phat found a unique way to make their signature logo shine as much as it does on your body as it does around your face.